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I've just come across this website - partly hunting down information about GDPR, but it includes lots more interesting stuff:
My Choir Marketing Some services he offers are paid for, but there's a lot of free information including a regular newsletter.
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Arts Professional has identified five things you might not know about classical music audiences in an article by Catherine Bradley based on research by Audience Finder:
1. The majority only book once 2. One-time bookers pay the least 3. Classical music audiences book a long time in advance 4. Ageing audiences may not be a ‘classical music only’ challenge 5. Not all classical music audiences are the same Read the full article here Here's an interesting take on the audiences question - as Jill Robinson says we spend a lot of time thinking about what we as promoters can do to attract audiences. But as she says "Our audience is a collection of human beings who crave invitation and engagement. We can provide that, and that has value...when audiences are invited to deepen their relationship with the organisations they attend, many are willing to do more."
Read more here in this article from The Stage. Here's an interesting article about increasing the number of subscribers which has relevance for music societies, although mainly looking at concert halls. "Perhaps you may need to emphasise the local pride in your brand and the social aspects you bring to the area." Worth a read - find the full article from International Arts Manager here
Here's an interesting blog entry from Hugh Mather, who runs a small series at St Mary's Perivale in London. He makes his books balance by asking for a retiring collection rather than charging for tickets - though his artists are willing to perform for pretty low fees! He has an advantage being close to central London of course.
The current (Jan - Mar) issue of Musical Opinion includes a feature on our local composer Ian Venables, celebrating his 60th birthday - his photograph appears on the front cover. You can read part of the article here but you will need to subscribe to read the full piece.
Also mentioned are two forthcoming local performances of Ian's music: "Further to Michael Bywater’s article on Ian Venables in this issue, two important premieres of the composer’s music take place within the coming months. On April 16th, at Worcester Cathedral, the first performance of the cantata Remember This, a work written to commemorate the fallen of World War I, will be given by Clare Prewer, sopano, and Richard Coxon, tenor, with the BPSO under Richard Jenkinson. On June 30th in the concert hall of the Royal Grammar School, Worcester, the world premiere of Venables’ ‘Through these pale cold days’ Opus 46, for tenor, viola and piano, will take place, to be performed by Nick Pritchard, tenor, Louise Williams, viola and Benjamin Frith, piano." Thanks to Christine Talbot-Cooper of Gloucester Music Society for drawing my attention to this. I've just discovered the very clever widget on the Where Can We Go events listing website. This generates HTML code which you can add to your own website, which will then add a list of local events. Listings are free - follow this link for details. Add your own events to the website, and suggest to friendly local B&Bs that they add the widget to their website - free publicity of your events to their guests!
Making Music is running an information and advice event at the Wilson in Cheltenham on Saturday 27 February with the title "Every penny counts - tips for improving your income". It's free for members and non-members, but you need to book in advance - see the website
Topics to be covered:
A rather shocking article in Arts Professional reports that "Full-time working women earn less than men doing the same level of work at all stages in their careers, with the gap at senior levels having grown since 2006."
The report continues "Even in marketing and fundraising, where women outnumber men by three-to-one, they earned less on average: £2,000 less for fundraising roles and £3,000 less for marketing roles...This gender pay gap has arisen inversely to levels of education. Women employed in the sector were significantly more likely to have a first degree than men, and also more likely to have a higher degree." I can well imagine that if part-time workers were included the statistics would be even starker and indeed Liz Hill goes on to say "The overall profile of respondents gives an indication of the fragmented nature of the arts workforce as a whole. Just a third (720) of the 2,183 who completed the survey earned their entire income by working in a full-time salaried position on a permanent contract for a single employer, with the rest working either part-time for one or more employers, on temporary or casual contracts, or as freelance workers." We need more ambassadors for classical music like Brigid Delaney, who wrote in The Guardian recently:
"It doesn’t matter if you weren’t brought up with it or don’t know how to pronounce the composers’ names – I wasn’t, I can’t, and it still lets me in...Classical music is incredible. It doesn’t matter if you weren’t brought up with it, or don’t know how to pronounce the composers’ names, or you’ve never sat still for that amount of time without checking your phone. None of that matters at all. The best – like the ACO – features performers in full flight, a pack of beautiful birds in formation. Experiencing this magic doesn’t ask much of you – just that you pay attention and surrender to it. You will be rewarded – it will stir you in ways that you can’t quite put into words. You don’t need to be posh to love it." Thank you Brigid. |
Jill Davies and Severn Muses
All arts organisations have mailing lists – patrons – season ticket holders – volunteers – access to hundreds if not thousands of people who are already attending events. It’s much easier to persuade these people to go to more than to find completely new audiences. Severn Muses is here to help. I believe that working together we can raise awareness of the huge variety of arts events in our region and share them with as many people as possible. Archives
May 2018
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