What can audiences do to help arts bodies flourish?

Here's an interesting take on the audiences question - as Jill Robinson says we spend a lot of time thinking about what we as promoters can do to attract audiences.  But as she says "Our audience is a collection of human beings who crave invitation and engagement. We can provide that, and that has value...when audiences are invited to deepen their relationship with the organisations they attend, many are willing to do more."

Read more here in this article from The Stage.