Arts Professional has identified five things you might not know about classical music audiences in an article by Catherine Bradley based on research by Audience Finder:
1. The majority only book once
2. One-time bookers pay the least
3. Classical music audiences book a long time in advance
4. Ageing audiences may not be a ‘classical music only’ challenge
5. Not all classical music audiences are the same
Read the full article here
1. The majority only book once
2. One-time bookers pay the least
3. Classical music audiences book a long time in advance
4. Ageing audiences may not be a ‘classical music only’ challenge
5. Not all classical music audiences are the same
Read the full article here
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