A recent article on the Classic FM website gives some ideas of "ways to thrive and survive" from Kate Whitley and Christopher Stark of the Multi Story Orchestra -
1. Never dumb down anything
2. Think about how it looks to an outsider
3. Be inventive with programming
4. Don’t talk about classical music using words that no-one understands
5. Be proud of what it is
Isn't that encouraging? We don't actually have to change anything!